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This was a campaign release digital plan for a Herbal Asian Sparkling Tea brand I did a few years ago. This was adapted and added to the overhead campaign plan.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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A nameless product with paying clients but zero brand presence.
How do you take that public?
Before:
→ White-label tech with no positioning.
→ Couldn't pitch publicly or attract new clients.
After:
→ A complete brand identity that positions Dalia as local experts in supporting banks and retailers manage payment systems by tracking the full transaction cycle.
→ Now they can present at conferences and local fairs, close deals with brand materials, and attend Mobile World Congress with their product.
My job was to make smart tech visible and approachable.
Building from zero vs. rebranding: which do you think is actually harder?
Full case study here: https://contra.com/p/rsmMc2XQ-brand-identity-for-dalia-monitoring?referralExperimentNid=DEFAULT_REFERRAL_PROGRAM&referrerUsername=hayley_iyn0id1d
So proud of this one 🚀
All You Can Face wasn’t just a Kajabi migration - it was a full transformation.
We completely reimagined the brand, built a new color system with meaning behind every shade, redesigned all key pages in Figma, and then rebuilt the entire ecosystem inside Kajabi -programs, membership, funnels, automations, and even the branded app.
The most challenging part?
Migrating active members, subscriptions, and Stripe - without breaking the user experience.
This project reminded me how powerful it is when strategy, design, and systems are aligned from day one.
Definitely one of our most complex (and beautiful) builds.
Reimagining a brand and migrating everything so seamlessly is no small feat.
Keep delivering the great work
Contra Insiders Newsletter just featured @Daniel G Bright and I today.
This feels like Forbes for Independents, for real.
A newsletter that reaches 1.3 million independents and agencies in over 100 countries.
The support from this platform is truly impressive 🫶
From our experience using the platform, we launched UnContrad Podcast 7 months ago, to help you land better clients, ship better work, and build a brand you can’t ignore.
Watch on YouTube and join the newsletter for recaps and resources 🍿
Congrats! For me you two are legends @Daniel G Bright. Hitting 100k+ on SINGLE platform is huge!
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