Ten-Four Freight Co. Truck Livery Concept: Which Stands Out?

Ten-Four Freight Co. Truck Livery Concept: Which Stands Out?Ten-Four Freight Co. Truck Livery Concept: Which Stands Out?

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Taste Test

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Vaskrsije Panić

• Oct 17

Same brand, two liveries. Which one would you remember at 70 mph?

A: cream trailer, Coffee Black cab B: Coffee Black trailer, cream cab

Ten-Four Freight Co. is a concept identity for a Texas trucking company. Vote, then tell me why in the comments.

design branding work

4 voted

50%

4 voted

50%

8 votes

Closed

Mostafa Moamen

• Oct 17

Cream trailer is better because the cargo light creamy color has better contrast with an environment it and black truck feels dangerous🔥🔥🔥

Great job Vaskrsije🎉🎉🎉

Vaskrsije Panić

• Oct 17

Thanks Mostafa! Good point on contrast. A light trailer stays visible from far away and in low light, which really matters on a highway. Appreciate the vote 🙌

Mostafa Moamen

• Oct 17

Pardon Vaskrsije❤️

Absolutely ❤️

TRUEFRAME

max

• Oct 17

B for me. the dark trailer reads way heavier at highway speed and the cream cab still pops

Vaskrsije Panić

• Oct 17

Agreed, the dark trailer gives it real weight, and the cream cab keeps the brand face light. I'm leaning B too. Thanks for the read!

Ergini K

pro

• Oct 17

a coffee black trailer on texas roads, brave call for whoever washes it

Vaskrsije Panić

• Oct 17

Ha, that's the real cost of option B. Dust and bugs show up fast on dark paint, so cream is the easier one to keep clean. Thanks for adding that angle!

Shivam .

pro

• Oct 15

Working on a new brand project: Pace Theory. ✦

Exploring two different directions for the visual identity and brand presentation.

Which variation do you prefer — Left or Right? 👀

I’d love to hear your thoughts on the layout, composition, and overall brand feel.

Drop your pick in the comments 👇

Typography Brand Strategy Adobe Illustrator

5 voted

33%

10 voted

67%

15 votes

Closed

Mostafa Moamen

• Oct 15

Left variation is more practical ❤️

great job Shivan🔥🔥

Chantal Jemmott

pro

• Oct 15

How can branding make people feel part of a community?

When working on Strawberry Health, we explored how visual identity could make women’s health feel more approachable and collective.

One of the ways was through supporting brand elements: stickers, badges and phrases that could live beyond the logo and become expressions of belonging.

These elements turned the identity into something people could interact with, share and make their own.

It’s a small detail, but I think it’s an important part of building brands around communities: the identity shouldn’t only identify the brand. It should give people something to identify with.

Brand Design Brand Strategy womenshealth

Mariya Vasileva

pro

• Oct 15

Love, love, love the colors. My mind goes: Rose Cream, Lime Mousse and Plum, hmmmm, which Plum... Plum Jelly. And of course, Strawberry Sorbet. Let me match the vibe using my delicious swatches 😊