My work with Hiwell focused on creating storytelling driven UGC that feels real and relatable.

My work with Hiwell focused on creating storytelling driven UGC that feels real and relatable.My work with Hiwell focused on creating storytelling driven UGC that feels real and relatable.

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Bárbara Mendes

• 2d

My work with Hiwell focused on creating storytelling driven UGC that feels real and relatable. Instead of overly polished ADs, I built content around everyday situations and emotions... helping the audience see themselves in the message. This approach helped create a stronger sense of trust and connection between the brand and its audience, leading to ongoing collaborations.

Completed work

Content Creation CapCut UGC Creation

Jere Diberto

pro

• Apr 16

Your last brand project — how many posts did it get?

Great execution is expected. Distribution is the edge.

Every project has hidden pillars you can break down and turn into content.

Here's how I broke down Orne Mendi's album identity: → Brand DNA → Typography → Cover System → Motion Identity → Art Direction → Digital + Physical

1 concept → 50+ pieces.

What would your pillars be?

Oyeyemi Joshua

• Apr 17

Such a good point. The project itself is just the starting point breaking down the thinking behind it is where the real content lives.

JAMIYU USMAN

• Apr 17

From Concept to Cravings: AI-Driven Food Commercials 🍔

Body: I recently experimented with combining high-fidelity AI video generation and motion graphics to create this 10-second spot. My goal was to maintain visual consistency—from the steam on the chicken to the lighting on the talent—while keeping the energy high.