Bárbara Mendes
I help brands grow with UGC, organic and paid video content!
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This is my portfolio, where you can explore a selection of my previous work with different brands 😊 Here you’ll find examples of UGC content!
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As an extra organic concept I chose to offer to Hiwell, this project was built around genuine storytelling and emotional connection 🥹 Having the opportunity to create it with my mother made it especially meaningful, adding a personal dimension that aligned naturally with the brand’s message. The goal was to create content that felt honest, warm and deeply relatable. Strengthening audience trust through real human moments.
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This project was created as an AD style UGC video, but designed to feel like real life. I integrated the product into my daily routine, showing it in a natural and authentic way while highlighting its main features and functionalities 🤩The goal was to move away from a traditional promotional format and instead demonstrate how the product actually works in a real home environment, making the content more relatable and trustworthy!
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My work with Hiwell focused on creating storytelling driven UGC that feels real and relatable. Instead of overly polished ADs, I built content around everyday situations and emotions... helping the audience see themselves in the message. This approach helped create a stronger sense of trust and connection between the brand and its audience, leading to ongoing collaborations.
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I was challenged to create content featuring my dogs and this brush in a way that felt natural, engaging and true to real life! This UGC video was developed in a calm, organic lifestyle style, integrating the product into my routine while demonstrating its functionality through authentic use. The result was content designed to feel more like a relatable everyday moment than a traditional AD.
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