The World Conference on Creative Economy (WCCE) brought together policymakers, creative-industry leaders, academics and other stakeholders to discuss the role of the creative economy in sustainable development. MY ROLE: I worked across social media, live event communications and stakeholder coordination, including live reporting on Twitter and hosting Instagram Live during the conference. I also supported copywriting and speech development for senior government officials, translating complex policy and creative-economy topics into clear, audience-appropriate communication. THE MOVE: Worked across internal teams, agencies and external stakeholders to keep communications consistent across platforms, formats and audiences — from live social coverage and agency briefs to formal speeches and event communications.