Maroño & Salitre is inspired by the fishing heritage of A Coruña, Galicia. In the port, sardines were carefully packed into tins to preserve the morning catch for meals shared with friends and family. The identity draws from traditional Spanish culture while keeping a modern visual approach. The typography is bold and heritage-inspired, reflecting classic sardine tin labels, while the color palette uses vibrant coastal tones. The illustrated sardines are designed with geometric patterns inspired by traditional Spanish tile motifs, giving each fish its own character while connecting the brand to local craft and history.