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The friction point I see most on founder landing pages is not the headline. It is the gap between the headline and the button.
The headline promises one thing. The button label asks for something else ("Get started", "Book a call"). The visitor has to assemble the offer in their head before clicking. Most do not.
Cheap test: read your headline out loud, then your button label. If the button does not finish the sentence the headline started, that is the first thing I would change.
(Independent observation from review work, not a client result.)
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Landing page section, made with one major need clarity for client, is important for us to guild your client to the product or services without confusion from different unnecessary NOISE .
So clean this every pages
landing page for brands that need less noise and more decision guild for their client.
The hero looks great.
Halden - Landing Page Concepts
Halden sells to grid operators, and there were two good ways to pitch it: tell them what's coming, or show them everything happening now. Rather than pick one on instinct, I designed the landing page as an A/B test so real traffic decides.
The two pages share one 12-column grid, the same section order, type system and components. Each variant changes only its message, its hero visual and its light color, so any difference in demo requests comes from the pitch and not the layout.
The work was building a system flexible enough to carry two different stories without either one feeling like the backup version.
Forecasting (act before demand spikes) vs metering (see and bill every kilowatt)
Primary metric: Demo requests from the hero CTA
4 voted
57%
3 voted
43%
7 votes
Closed
I'd pick Forecasting. "From meter reading to early action" tells a grid operator what they get in one line. Did you write both hero lines before designing the visuals?