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I designed the complete brand identity for Tropic Love, starting from the logo, moving into packaging design, and finally presenting it as a social media visual to show how the brand comes to life.
The idea was to create a fresh, vibrant feel that reflects a modern beverage brand. This project shows my end-to-end design process, from concept to a market ready brand presentation.
Really nice jobs like trading design.
Thank you so much, i really appreciate your kind words.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Sometimes a small detail can shape the entire identity.
An architecture and interior design studio, wanted a brand that felt more approachable within the industry.
One small detail became key: the dot in the name.
Instead of keeping it perfectly geometric, we softened it. Made it more fluid. From there, it evolved into a linear form that helped shape the brand icon, reflecting the idea of transforming a space.
That same point, combined with textures, became a recurring element across the identity. A simple detail, but one that makes the brand feel more recognizable and cohesive.
Do you usually find concepts in small details like this, or start from something bigger?
branddesignerbrandingstudioarchitecturebrandingBrand DesignBrand StrategyAdobe IllustratorAdobe InDesignFigma
The colors are so perfect!!!🔥 🙌
I've been lucky to be featured in a few books over the years, but when David Airey asked me to be in his new book, I jumped at the chance!
I've been a huge fan of his previous work, two of which I own.
Identity Designed: The Process
Identity Designed
So, to be in his new 'Logo Design Love - A Guide to Creating Iconic Brand Marks' is nothing short of awesome!
If you're not already familiar with his, I recommend getting at least one. His books are the kind you buy for yourself and then end up gifting to everyone you know. Identity Designed and Identity Designed: The Process are industry staples that shaped how alot of us think about brand identity.
And if that wasn't enough, I'm placed right next to Paula Scher! I had to read that twice. 🙏
I can't wait to dig through these pages!
Placed next to Paula Scher in David Airey's new book - that's an absolute honour! Identity Designed is a must-have 🙌 Congratulations Alex, you've earned that spot!
Brands that feel like home 🐑☕️
Excited to share more of this project soon 👀
love the overall feel of this!
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