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A great mascot isn't just a character—it's a brand experience.
YOURA was designed to communicate warmth, hope, and quiet companionship while remaining simple and instantly recognizable.
Thanks for checking it out! 🤍
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✨ YOURA — A Tiny Companion That Brings Light to Everyday Moments.
🤍 YOURA is an original mascot designed to bring light, comfort, and quiet companionship into everyday life.
This project documents the complete creative journey—from early concept exploration and silhouette studies to a fully realized brand identity, custom logo, official character system, merchandise collection, expressive sticker pack, and a cinematic brand reveal.
✨ Every visual was created and refined in Recraft Studio with a strong focus on consistency, emotional storytelling, and scalable brand design, ensuring YOURA remains instantly recognizable across every application.
🌟 More than a character, YOURA is a complete brand universe built around warmth, simplicity, and timeless emotional connection.
🔗 Project Links
Recraft Project:https://www.recraft.ai/project/533af1b6-b1b6-4e56-a412-1c502ec78e04
✨ The character was developed through multiple exploration, silhouette, and refinement stages before reaching the final brand identity.
❄️ YETTI — Stay Cool. Stay Wild.
Introducing YETTI, is a premium lifestyle mascot created for a fictional streetwear and outdoor brand. I reimagined the classic yeti as a friendly, confident, and adventurous character with a bold visual identity featuring icy blue fur, orange horns, and signature blue, white, and orange apparel.
The project includes a custom YETTI wordmark, a consistent mascot system, branded apparel, packaging, sticker designs, social media concepts, merchandise, and multiple poses to demonstrate character consistency across different applications. Guided by the motto "Stay Cool. Stay Wild.", YETTI represents creativity, exploration, confidence, and self-expression through a cohesive, modern brand identity.
Character Brief
Name: YETTI
Role: Brand Mascot & Lifestyle Ambassador
YETTI is a cheerful and adventurous young yeti who inspires people to explore, create, and express themselves with confidence. As the face of a premium streetwear brand, he brings positive energy, bold style, and a playful personality to every product and campaign. His iconic look and consistent design make him instantly recognizable across every touchpoint, encouraging everyone to Stay Cool. Stay Wild.
#Recraft #RecraftAI #MascotDesign #CharacterDesign #BrandIdentity #Streetwear #LogoDesign #CreativeDesign #Illustration #Branding #3DCharacter #DigitalArt #MerchDesign #PackagingDesign #GraphicDesign #ConceptArt #StayCoolStayWild #YETTI
Bringing the YETTI identity beyond the mascot through premium streetwear, accessories, and wearable merchandise. Every piece follows the brand's signature blue, white, and orange color palette while maintaining a cohesive visual identity. #recraft #recraftchallenge
RALLY — Rally Up The Crew 🐏
Rally is a mascot for a social app that kills the group-chat spiral—the endless "idk, what do you want to do?" that keeps friends home instead of out. He turns scattered maybes into a locked plan: table booked, crew confirmed, night in motion.
Rally isn't a character floating on white—he's a full identity system. Neon wordmark, app icon, sticker pack, city-nightlife world, and animation all pull from one palette and one attitude, so he's unmistakable on any surface.
The ram is momentum: the instinct to gather the herd and move. The map pin threaded through his world is the payoff: the plans, places, and meeting points that turn a dead group chat into a real night out.
🐏 Character Brief:
Name: Rally
Role: Captain of the Crew
Personality: Decisive, magnetic, hype, warm, a little bossy, and endlessly ready.
Rally believes the best nights start the second someone finally decides. Whether he's booking the table, rallying up the crew, or getting everyone out the door, Rally reminds us that plans only matter when they're locked in.
Explore the full project here:
https://www.recraft.ai/project/9b110f5f-f240-40c7-9b7b-f78db9f3f865
#RecraftAI #CharacterDesign #MascotDesign #BrandIdentity #CreativeAI #Illustration #3DCharacter #DesignChallenge #BrandDesign #ConceptArt #AIArtist #MotionDesign #GraphicDesign #SocialApp #DigitalArt
The character rendering is fantastic, and the textures on the outfit are incredibly detailed.
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