I'm Ethan. Brand identity designer, father of two, husband, and someone who takes the craft seriously. I've been consulting and freelancing for a few years now and I'm just getting my Contra profile properly set up.
What I do: I build brands from the ground up. Strategy first, visuals second, nothing generic ever. The best brands aren't just good looking — they're intentional, differentiated, and true to who the business actually is. That's what I care about.
A little about me outside of work — I lift weights, play basketball, paint custom sneakers, and have about a billion other hobbies that keep life interesting.
If you're a designer — let's connect, I love seeing great work.
If you're a business owner looking for a brand that actually means something — reach out. I'd love to help.
Marigold is a one day concept for envato's human by design challenge. i set the direction in real photography first then generated against that standard.
I’m currently working on a branding project for Massage & Mocktails — a concept built around couples learning massage together in a relaxed, social atmosphere.
These are two early, black & white directions from Stage 2 of my branding process, before moving into color, typography, and the full visual system.
The interesting part?
My client chose Concept 1. I chose Concept 2.
Now I’m curious what other creatives think.
Which direction would you choose — 1 or 2? And why?
Sometimes the most interesting part of branding is seeing how differently a client and a designer respond to the same brief.
Concept 2 for me. That interlocking figure mark reads as two people meeting, which is the actual brief here, so it gives you more to build a system on. Concept 1 is the safer, more literal pick, which is usually why clients reach for it.