Kudos to the team at Round Treasury for building a product that tackles a real and often overlooked challenge, bringing clarity and efficiency to treasury, payments, and cash management. It’s never easy simplifying something this complex. I recently explored a refined design direction for their website hero section, with a focus on improving clarity, structure, and overall user experience. This wasn’t about redesigning for aesthetics alone, but about making the product easier to understand, trust, and navigate from the very first interaction. As part of this exploration, I worked on two different design directions, alongside a new concept for the navbar dropdown, leveraging colors derived from the original website to maintain brand familiarity while improving visual engagement and usability. A few key improvements I made: • Typography: I introduced a more readable and modern typeface to improve legibility and make content easier to scan. In fintech, clarity is everything. • Overall section: I added subtle background elements to create depth and visual focus, helping guide attention naturally to the core messaging and calls-to-action without overwhelming the user. • Structure & hierarchy: I reworked the layout to improve flow, including repositioning client logos into a dedicated trust section. This allows social proof to stand on its own and reinforces credibility at the right moment. • Color system: I refined the color usage to ensure consistency and balance, creating contrast where needed while maintaining a clean, cohesive visual experience. The result is a design that feels more intentional, more usable, and more aligned with how users actually engage with fintech products: clear messaging, strong hierarchy, and less friction.