A father wanted a quiet digital space his daughter could return to at night. Not another bright, noisy children’s site, something softer, more like a storybook that had come alive under the moonlight.
I designed and built an interactive experience that feels calm, magical, and carefully considered. Every animation, illustration, and interaction was chosen to support the story rather than distract from it.
I designed Keel as a fintech website concept focused on presenting financial products through a clean layout, clear messaging, and a simple user experience.
I’ve also built the website in Framer. Check it out below!
🎨 Built with Framer: https://thekeel.site/
AI can generate a dashboard. But can it give a product its own identity?
The first design was created by my client using AI a familiar dashboard style you've probably seen across countless AI-generated products.
I redesigned it to feel less generic and more intentional, with a distinctive visual identity, clearer hierarchy, and an experience built around meaningful celebrations.
The goal wasn't just to make it look better. It was to make it feel like its own product.
What do you think is missing from most AI-generated interfaces?