Why is visual consistency important for building brand identity? I’m excited to share a project that holds a special place in my portfolio: my university diploma publication, which explores a topic I’m deeply passionate about - branding and visual consistency. For this research, I analyzed work by industry leaders and studios (including Eric Hu, Zak Kyes, and case studies like MoMA and GEL) to answer a fundamental question: what actually makes a brand consistent? Through this publication, I explored how visual consistency is far more than a fixed logo or a rigid color palette. It’s a living, flexible system designed to adapt, evolve, and build long-term trust without losing its core identity. This project reflects my core design philosophy: creating smart, logic-driven systems, not just visual aesthetics. I’ve uploaded some of my favorite physical spreads here, and the full digital format you can now explore on my Behance:https://www.behance.net/gallery/254373913/What-is-visual-consistency-Design-publication A huge thank you to my university tutors for guiding me through the research and editorial process. Find my Website-Portfolio: https://anastasiia-ledovskaia.framer.website/