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Most DTC brands are leaving money on the table with their mobile layouts.
Herbivore Botanicals is already crushing it with nearly $200k in monthly revenue, but even at that scale, their mobile experience is fighting against their own sales.
Here is how I redesigned their layout to instantly boost conversions:
Prioritized the 'Mobile Fold': Instead of hiding the buy button under a giant image, I moved the headline and CTA to the top so customers can buy in seconds no scrolling required.
Turned the description into scannable bullets: Mobile users don't read; they scan. I condensed the benefits so they’re understood in a glance.
Pulled trust signals up: I put their 4.7-star rating directly under the header to build instant credibility.
Stop making your mobile customers work so hard to give you their money.
P.S. If your mobile conversion rate is stuck under 2%, drop your store link below and I’ll tell you exactly what I’d fix first.
Great breakdown. Did you notice if more people actually finished buying or spent more money once you put the main button at the very top?
I’ve seen this 'Desktop-First' layout kill mobile conversions for brands doing $5k/day and $500k/day alike.
If you’re a founder and you’re unsure if your mobile page is leaking sales, just drop your link below. I’ll personally take a look and give you one thing to fix right now no strings attached.
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🚨 I DON'T DESIGN MOBILE APPS AS A SET OF SCREENS. I DIAGNOSE WHERE A STARTUP CAN BREAK.
For 3.5 years I've been inside a US mobile startup. First as fractional CPO. Then acting CEO. Now co-founder with equity.
From the inside, you stop seeing "UI/UX." You start seeing symptoms.
🔍 Onboarding shows whether the product can explain its value at all.
💳 The paywall shows whether the product has earned enough trust to ask for money.
🧩 The MVP shows whether the founder has focus, or fear hidden behind a pile of features.
🗺️ The roadmap shows whether there's a strategy, or just motion.
✨ And a beautiful interface sometimes just makes weak logic look more expensive.
That's why I never start with "how do we make it prettier."
I start with different questions:
⚠️ Does the business model hold?
⚠️ Is this the right MVP for this stage?
⚠️ Is the team burning budget on things that don't matter?
⚠️ Where will the user fail to understand, trust, return, and pay?
UI and UX only work when there's product logic underneath.
That's the difference between a design studio and a product partner.
I DON'T JUST MAKE PRODUCTS PRETTIER AND EASIER TO USE. I HELP PRODUCTS SURVIVE.
ASOL sits at the intersection of my two worlds: mobile design patterns and founder reality. MVP, monetization, retention, fundraising, growth.
That intersection is where real business impact lives.
Building a mobile product?
I'll help you find not a "better UI," but the weak spots in your business model, first session, monetization, and growth potential.
👉 BOOK A MOBILE APP STRATEGY SESSION
https://calendly.com/asol_design/book-diagnostic-call-linkedin-clone
#MobileAppDesign #ProductStrategy #UXDesign #StartupGrowth #ProductDesign #MobileUX #SaaS #AppDevelopment #asol_design #FounderLife #ASOLDesign #GrowthDesign #ProductManagement #UIUXDesign
Clean work
I'm incredibly humbled by what I was able to build using the Base44 mobile app alone.
This week, I am away from my workstation, but the theme and direction of the challenge inspired me to take on a project anyway.
I decided to redesign the website for my favorite local barbershop, KAYZPLACE, after noticing several usability gaps the last time I visited it.
I'll admit, I was skeptical about whether I could complete an entire website using only my phone. But Base44 completely changed my perspective. Having used several website-building platforms in the past, I can confidently say this is one of the most optimized experiences I've had for mobile-first development.
The seamless performance across mobile, tablet, and desktop without compromising functionality genuinely impressed me. Using only my phone, I built a completely redesigned version of the KAYZPLACE website featuring:
• Online service booking
• KAYGENT, a custom AI assistant that answers FAQs, helps customers choose the right barber and service, explains pricing, assists with reservations, and provides personalized aftercare recommendations between visits
• An admin dashboard for managing bookings, tracking customer data, and sending email notifications
These capabilities were either missing on the original website. The new experience makes booking appointments significantly easier while giving the business better tools to organize appointments and customer information.
The most exciting part is that every aspect of this project was created entirely within the Base44 mobile app, without ever opening my computer.
The final product is fully responsive and optimized for mobile devices, tablets, and desktop screens alike. I shared the finished website with the shop owner today, and his reaction made all the effort worthwhile. Seeing how excited he was about the transformation reminded me why I love building products that solve real problems.
A huge thank you to the Base44 team for creating such an incredible platform.
This challenge has been both inspiring and genuinely enjoyable, and it's amazing to see what's possible with the right tools even from the palm of your hand.
Link to the old website: https://kayzplaceworldwide.com/
Link to the Glowed website: https://kayzplacebarbers.base44.app/
Kindly use the attached links to check out the awesome transformation from the old website and new website / features added.
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