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Productivity SaaS Web Design
A calm, focused task management app — designed for teams who care about real work, not just closing tickets.
The design goal was to create a clean, distraction-free experience that communicates clarity and trust from the first scroll. The visual language draws from modern SaaS aesthetics: soft gradients, generous whitespace, and a structured layout that guides the user naturally through features, social proof, and pricing.
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UFAB numericals + motion system for logo and numericals,
via Ebb Scandinavia.
The new logotype symbolized their mastery in CNC manufacturing.
Based on client feedback on early numeral explorations, I redesigned the set to feel coherent with the final logotype.
The numerals are now used on factory signage.
But the brand needed more ways to express smart connected manufacturing.
I built a motion system inspired by their CNC & measurement machines, where the same movement could carry across both letters and numbers.
This made the identity easier to extend without losing coherence.
Logotype: Ebb Scandinavia
Numericals: 1 AD, 1 designer (me)
Motion: me
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Old vs New hero section for "Coacha" template
Live preview - https://coacha.framer.website/
24 voted
18%
106 voted
82%
130 votes
Closed
The New works better for me. The old looks a bit too dull. But the new looks attractive and vibrant in the eye
This looks incredible!
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