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I don’t invest in trends; I invest in legacies.
The Vitalwell animation represents the exact moment an idea becomes an empire. It’s clean, it’s sharp, and it’s expensive. If your brand doesn't move with this kind of calculated intent, you’re just taking up space.
The new era of vitality has arrived. Catch up or watch from the sidelines
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Strong visuals + clear messaging = unfair advantage.
Most brands still underestimate how much perception drives conversion.
Modus is a contemporary urban boutique hotel built around architectural clarity, controlled warmth, and quiet confidence.
The identity avoids decorative luxury and instead focuses on structure, proportion, and atmosphere. Inspired by the building’s curved facade, warm wood tones, and evening light, the visual system balances deep greens, muted brass accents, and restrained serif typography.
The language of the brand reflects the hotel itself. Urban yet intimate. Modern yet timeless. Every element supports a cohesive experience where design is intentional and hospitality feels personal rather than performative.
Modus positions itself not as spectacle, but as presence. Luxury here is measured in precision, materiality, and atmosphere.
Credits :
Animation: @Jitter
Graphic Design: @Figma
Beautiful restraint. The identity really captures that ‘quiet confidence’ you described — especially how structure and warmth stay balanced without slipping into decorative noise.
My entry to the LottieFilesv: State Machines Challenge: AI in Product Design. "Hoofer" - a slang for a professional dancer, particularly a tap dancer. The term often implies high improvisational skillset i.e AI.
IllustrationMotion DesignUI DesignAffinity DesignerAdobe After EffectsLottieFileslottiestatemachinechallenge
Lovely motion language here 👏
Feels playful but still very controlled — which is surprisingly hard with minimal forms.
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