Decided to team up with 𝗖𝗹𝗮𝘂𝗱𝗲 to build a new tech service landing page. Today was all about the Hero Section.

𝗧𝗵𝗲 𝗚𝗼𝗮𝗹: Translating my custom structure and references into code. 𝗧𝗵𝗲 𝗥𝗲𝗮𝗹𝗶𝘁𝘆: It’s alive! It doesn’t look bad, but it’s not "there" yet.

The bones are solid, but tomorrow we start refining the soul. 💭What do you think of the progress so far?

Most homepage heroes say nothing "The AI platform for revenue teams" "Premium skincare for modern men" "The creator tool for serious builders" Swap the company name and nothing changes, so stop naming the category you sit in and name the tension you solve: "For sales teams whose forecast still lives in a spreadsheet" "For men who've outgrown the eight-step routine" "For builders shipping their second product" Tension beats category EVERY TIME Most companies fix everything else on the homepage and skip the hero while that is the one that matters. What does yours say?

Category tells what you are. Tension tells why they need you. Huge difference.