How can branding make people feel part of a community?

When working on Strawberry Health, we explored how visual identity could make women’s health feel more approachable and collective.

One of the ways was through supporting brand elements: stickers, badges and phrases that could live beyond the logo and become expressions of belonging.

These elements turned the identity into something people could interact with, share and make their own.

It’s a small detail, but I think it’s an important part of building brands around communities: the identity shouldn’t only identify the brand. It should give people something to identify with.

Love, love, love the colors. My mind goes: Rose Cream, Lime Mousse and Plum, hmmmm, which Plum... Plum Jelly. And of course, Strawberry Sorbet. Let me match the vibe using my delicious swatches 😊

more visuals from iki, a matcha shop i’ve been working on 🍵 the project is getting close to its final stage, and it’s been really interesting to see how the initial concept has gradually turned into a complete brand. from the strategy to the visual identity, every decision has helped shape a more cohesive and distinctive world for iki. almost there. excited to share more of the final result soon

Strong concept and thoughtful execution. The logo feels distinctive and communicates the brand identity clearly.