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The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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My career as a video editor has never been a straight line.
No constant winning year after year. Even being ranked among the top 10 performance marketers and editors in Brazil, I still deal with unpredictable high and low cycles in the market. 🇧🇷
I started out in this industry with cracked software on a lagging PC that crashed on almost every heavy export. I’ve worked long hours for pocket change, barely covering rent...
Now, stepping into the international market has brought a completely new learning curve. But pushing through the uncertainty pays off: in just a few days, I managed to secure 3 incredible global clients.
To anyone expecting a smooth path in year one, think twice. Modern tech lets us scale faster, but without solid fundamentals in business and storytelling, you’re just guessing and your clients that pay the price.
Take your time. A high follower count doesn't pay the bills unless you know how to build real leverage and deliver hard results.
If I could give one piece of advice, it’s this: stay patient, overdeliver, and never rely on AI to do the core thinking for you.
PARTY — Soft-Sell Skincare Ad Concept
Characters:
S = Siti
J = Jessica
Scene 1 — Phone Call
J: “Hello...?”
S: “Hey! What are you up to?”
J: “Nothing much. Just watching a Korean drama and chilling.”
S: “Come with me to a birthday party tomorrow afternoon! It’s my coworker’s birthday, and you’re still off, right? Come on, pleaaaseee!”
J: “Hmm... I don’t know. Let me think about it. I’ll let you know, okay?”
S: “Aww, come on! I’ll bring you a pretty dress to wear.”
J: “You don’t have to go through all that trouble. Seriously.”
S: “Too late. I’ll pick you up tomorrow.”
J: “Yeah, yeah, yeah, yeah.”
Scene 2 — The Next Afternoon
Siti arrives at Jessica’s house with the dress.
S: rings the doorbell
Jessica opens the door.
J: “Hey! You actually came!”
S: “Of course! Come on, let’s go upstairs.”
They go upstairs together.
Scene 3 — The Dress
S: “Here. This is the dress I promised you yesterday.”
J: “It’s so pretty! This must’ve been expensive, right?”
S: “Ah, not really. It’s not as expensive as you think.”
Jessica tries on the dress.
J: “Girl, this is so pretty! I love it! Thank you so much. You’re seriously the best!”
S: “I knew you’d look amazing in it. That’s why I got it for you.”
Scene 4 — The Skincare Gift
The doorbell rings.
J: “Okay, guess what? My package just arrived!”
S: “What is it?”
J: “Here, open it.”
Siti opens the package.
S: “Wait... what’s this?”
J: “A little gift for you.”
S: “For me?”
J: “Yep! It’s a new skincare set I got for you. It’s from the same brand as the skincare I always use.”
J: “So, this one is the [PRODUCT 1]. It’s for [CLIENT REQUEST / BENEFIT]. And this one is the [PRODUCT 2], which helps with [CLIENT REQUEST / BENEFIT].”
S: “OMG! Thank you so much, bestieee!”
J: “Of course! Anyway, I’m gonna get ready now. We’re gonna be late!”
Scene 5 — Getting Ready
Jessica starts getting ready for the party.
Meanwhile, Siti removes her makeup and starts trying the new skincare products.
S: “Oh, this one is for nighttime...”
S: “And this one’s sunscreen.”
S: “Oh, and this is the moisturizer...”
Siti continues using the products.
S: “Okay... I actually really like this.”
J: “Told you!”
S: “Girl, you know me too well.”
They laugh and get ready to leave for the party.
Creative Concept
A soft-sell skincare advertisement presented through a casual story between two best friends. The products are introduced naturally as part of a gift, rather than through a direct sales pitch.
The concept allows multiple skincare products to be featured in one story while keeping the advertisement fun, relatable, and natural.
Skincare illustration: Created with ChatGPT.
Story & concept: Original idea by me.
The concept goes something like this, hahaha. I can only write the script and picture the actors performing the scenes in my head.
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