The concept less is More is often overlooked when designing for perfume brands and i wanted to bring it back in my process.
Making the Product the actual focus of the design so it's unforgettable.
One thing important to note while designing is the copy must be extra-tight with just a few words to get the audience to understand your intention.
I enjoyed working designing these Projects.
Ps: I'm finding it hard to complete my profile. Any tips?
Light or refined - which E-Bike product breakdown section design would you choose?
Two concepts for the same AUREX e-bike. Same product, same components, two different presentation styles:
A - Soft Studio: subtle gray depth, larger product focus, and a more premium visual feel.
B - Clean Minimal: bright white background, tighter spacing, and a more technical editorial layout.
Which direction feels stronger for a premium e-bike brand and why?
A feels more premium to me. The soft gray depth and bigger product focus make the bike feel like something special. B is great for specs, but A sells the feeling
What if a library card could reveal belonging instead of simply proving access?
I built COMMON ROOM, a speculative membership system for the fictional North Quarter Public Library.
Instead of asking members to choose an identity or complete a personality quiz, the system lets their actual behavior inside the library leave the evidence.
Read in the Stacks → leave a margin.
Make in the Workshop → leave a registration mark.
Follow a question through the Index → leave a reference path.
Explore the Quarter → leave a civic trace.
Those traces gradually build a unique Member Record.
The card remembers in layers. Its physical Accession Aperture later becomes a lens into hidden library memory, and completed cards can optionally become part of a Living Collection that begins to reveal the shape of the neighborhood itself.
The project eventually became a system about:
BEHAVIOR → EVIDENCE → OBJECT → MEMORY → COMMUNITY
And the line that defined the whole thing:
You don’t receive a card. You accumulate one.
I also built the launch film around the same visual logic instead of doing a traditional product walkthrough using the card’s traces, layers and aperture as the motion language.
Would love feedback on one thing in particular:
Does the relationship between behavior, the physical card, and belonging read clearly without needing the concept explained first?
Day 17 of my 30 Days of Real Business Problems challenge.