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A self-initiated dashboard concept for a B2B growth analytics platform, built around one core idea: transforming complex data into instant visual clarity. Most SaaS dashboards overload users with walls of raw numbers. PulseMetrics turns dense retention metrics into sleek, actionable insights in seconds
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Nova by Lunacy Audio is live. 10+ plugins we designed, running in the cloud and inside any DAW.
For the effects we skipped After Effects and built our own tools with Claude Code. Optimized and dev ready on the first handoff.
Sick work 🔥
☕ GroundWork — Good Coffee, Higher Energy.
🎨 Brand Identity · 📱 UI/UX · 📦 Packaging
A modern coffee brand built around energy, creativity, and momentum. ⚡
💡 The Idea
I wanted to create a coffee brand that feels as energetic as the first cup of the day.
🎨 Visual Direction
🖤 Charcoal — premium foundation
💜 Electric Violet — creativity
💚 Neon Lime — energy & freshness
📱 Digital Experience
A clean mobile ordering experience designed to make getting coffee simple, fast, and engaging.
☕ Brand Experience
I extended the identity across cups, caps, totes, packaging, and storefronts — creating one consistent visual system.
✨ The Result
A bold coffee identity that connects digital + physical experiences under one idea:
Good Coffee, Higher Energy. ⚡
What’s your first impression of GroundWork? 👀☕
I personally don't like the colors intensity or shade
Tash rendered in a custom holographic alphabet, built from patterned letterforms in Figma.
The holographic effect makes it really stand out.