The idea for Puddinā was to create a dessert brand that felt playful, nostalgic, and full of personality. I didnāt want it to look like just another polished food brand. I wanted the identity to feel warm, slightly quirky, and something youād actually want to interact with.
So we built the visual direction around soft, playful colours, expressive typography, and a hand-drawn illustration style.
This is where we started, turning the personality of Puddinā into a visual language.