A look at the identity we designed for Vetti, a dog health monitoring brand.
There’s a lot of data behind a product like this but the person using it just wants to know their dog is okay.
That’s the balance in the design with a connected dot system that feels precise and warm colors and photography that keep it close to what people care about.
Also, an excellent excuse to spend far too long choosing dog photos.
Really nice balance between data-driven technology and the emotional side of pet care. The connected dot system is a great way to make something technical feel approachable, and the warm photography really brings the brand closer to the pet owners.💯
Option B feels more luxurious to me—the watch gets a clearer hero moment and the warmer accent adds just enough energy against the dark field. The typography and product scale also make the comparison feel polished.
New case study just dropped 💙 EvenUp — an expense-splitting app design
Ever been the one who remembers who paid for what? 💸 That's the problem EvenUp was designed to solve — because splitting costs with friends was never really about math. It was about the awkward conversation after.
Full UI/UX case study includes:
✅ User research & personas
✅ User flow mapping
✅ Complete design system
✅ Full UI — light & dark mode
✅ Edge cases & error states
✅ Interactive prototype
Full case study on Behance — link in bio ⬆️