Cilhouette – Brand Identity Design

Cilhouette is a modern beauty and aesthetics brand identity designed to express confidence, elegance, and sophistication. The project focused on creating a clean, timeless visual identity through a distinctive logo, refined typography, and a carefully curated color palette. Every element was crafted to reflect the brand's premium positioning while conveying a sense of luxury, professionalism, and effortless beauty across both digital and print applications.

Good job

Why I ditched clean layouts for Mondo Mondo 💎

I wanted to break away from the usual bright, clean e-commerce templates and build something with a real dark luxury weight.

To do that, I focused entirely on directional lighting in Photoshop to catch the gold grain against the rough stone texture, keeping the rest of the canvas in deep shadow. For the typography, I chose a high-contrast serif and gave it wide tracking. Mondo Mondo has this raw, distinct identity, so the copy needed room to breathe to actually feel like a ritual, not just a product description.

How do you feel about this direction for Mondo Mondo, or would you take the brand somewhere else entirely?