Apex Fantasy Esports Web App UX/UI Design Case StudyApex Fantasy Esports Web App UX/UI Design Case Study
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Saif's avatar
pro
• Nov 2
How do you explain fantasy esports in 5 seconds? šŸŽ®
That was the challenge behind Apex, a fantasy esports web app I designed end to end for a client on Upwork.
The landing page leads with one clear promise, shows the real product right away, and takes players from "what is this?" to "join a league" in three simple steps. Designed for desktop and mobile.
What I delivered:
→ Landing page for desktop + mobile
→ 20 desktop and 5 mobile app screens
→ 9 component sets and 3 prototype flows
→ Design system + full developer handoff in about 4 weeks
The client rated the project 5.0 ⭐
Building a SaaS product, web app or landing page? Send me your product, who it's for and your deadline. Let's make it clear and conversion-focused.
#uiuxdesign #landingpage #webdesign #productdesign #saasdesign #figma #esports
Ivan's avatar
pro
• 16h
"Pick. Play. Rule the arena." with the last beat in orange mirrors the three-step flow nicely. Did that line change at all between desktop and mobile, or stay as is?
Saif's avatar
pro
• 15h
Thanks Ivan! The line stayed exactly the same on mobile, same two-line break with ā€œRule the arena.ā€ in red. It’s the core promise, so I didn’t want it to change between screens. What changed was everything around it: a shorter subline, a shorter season badge, full-width stacked...

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Saif Ali — UX/UI Designer for SaaS & Startup Products

I help founders and product teams turn ideas and rough flows into clear, polished web apps, mobile apps and the websites around them. Designed in Figma and ready for your developers to build.

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