“7 Reasons Why” Listicle designed for Hybrid Vest. The goal was to create a new buying journey th...“7 Reasons Why” Listicle designed for Hybrid Vest. The goal was to create a new buying journey th...
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Andrea Tam
pro
• Jul 29
“7 Reasons Why” Listicle designed for Hybrid Vest.
The goal was to create a new buying journey that could be tested against the brand’s main landing page experience.
The page was structured around 7 key reasons to purchase the product, creating a clearer narrative flow to: • Educate visitors on the product value • Strengthen product perception • Support paid traffic campaigns
I led the UI/UX and visual design, focusing on creating a more engaging experience that guides visitors from awareness to purchase.
Designed in Figma and built to support ongoing testing and optimization.
Check it out
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