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Féminin — Luxury Fashion & 3D E-Commerce App
The Challenge Modern luxury e-commerce apps often feel cluttered, overwhelming users with aggressive pop-ups and complex multi-step checkouts that hurt conversion and dilute brand value. The goal was to create a calm, editorial mobile shopping experience that blends high-fashion aesthetics with effortless usability.
The Solution I designed Féminin from the ground up — an end-to-end iOS e-commerce ecosystem featuring interactive 3D product previews, live media showrooms, and AI-powered styling recommendations.
Key Highlights & Results:
2x Faster Checkout: Streamlined the discovery-to-purchase flow into a frictionless 2-step checkout (validated in usability testing with a 4.9/5 user satisfaction score).
Editorial UI & Design System: Built a clean, component-based design system in Figma focused on strong typography, generous whitespace, and clear visual hierarchy.
Immersive Discovery: Integrated live showrooms and virtual store experiences to bridge the gap between online browsing and boutique shopping.
Role: Lead Product Designer (UX Research, User Flows, UI Design, Prototyping) Tools: Figma
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Vote and tell me why 👇
Poll options: 🟢 Green | 🔴 Red
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13 voted
43%
17 voted
57%
30 votes
Closed
Green for me, and I'd bet on it converting better too. The red version is loud in the way every food app is loud, while the green makes the burger the hero and the screen instantly recognizable in a feed. The green background also gives the white FLAVOR POP type far more contrast, so the message lands a beat faster.