A client's website was suffering from severe load delays and failing Core Web Vitals, which actively harmed their Google rankings and user retention.
Here is how I engineered a high performance turnaround:
1. Forensic Speed Audit: Conducted a deep dive to identify and eliminate render blocking JavaScript.
2. Advanced Caching Setup: Configured robust server side caching to drastically improve load times.
3. Next Gen Media Conversion: Executed a site wide conversion of heavy images into WebP formats, cutting page weight significantly with zero quality loss.
The site now achieves stable 90+ Google PageSpeed Insights scores on both mobile and desktop. All Core Web Vitals errors are fully resolved, and organic search visibility is restored.
End-to-end WordPress development and digital transformation for a nonprofit organization supporting orphaned and vulnerable children.
I worked with House of Angels across multiple stages of its digital presence, including the original website, long-term maintenance, SEO, redesign, performance optimization, and online donation functionality.
Key work included:
WordPress website development and redesign
Elementor Pro & responsive UI development
Custom WordPress functionality
ACF, PHP, HTML, CSS & JavaScript
Technical and on-page SEO
Google Search Console & Analytics
Online donation and contact forms
Website migration from cPanel to DirectAdmin
Performance and caching optimization
Security, bug fixing and ongoing maintenance
Content and SEO strategy
After returning to the project following a period away, I redesigned and technically optimized the website, restored its search visibility, improved performance, and rebuilt its SEO strategy.
The project achieved renewed Google visibility, including top rankings for target charity-related keywords, increased organic impressions and clicks, and support for international online donations.
Designed, developed, and technically optimized a specialized industrial e-commerce website for an instrumentation and testing equipment supplier.
After completing the website development, I took responsibility for solving severe performance problems. GTmetrix initially could not generate a performance report, so I investigated the underlying issues and implemented a multi-stage optimization process.
Key work included:
WordPress & Elementor Pro development
WooCommerce e-commerce development
Industrial product catalog structure
Responsive UI/UX implementation
LiteSpeed Cache configuration and optimization
Performance troubleshooting and optimization
Theme and LiteSpeed compatibility fixes
Bug fixing and technical maintenance
Custom WordPress hooks
PHP, JavaScript, HTML & CSS development
Custom plugin development
Technical SEO foundation
Google Search Console
Git & GitHub workflow
Email marketing plugin development
Performance improvement:
GTmetrix initially could not successfully generate a report. After optimization, the website reached Grade E and was subsequently improved to Grade B.
The project continues as an ongoing technical development and optimization workflow covering performance, maintenance, bug fixing, UX improvements, technical SEO, and custom WordPress development.
The mission rings and short icon paths are easier to scan than a wall of nonprofit text. For a dementia-friendly site, that calm hierarchy is the real craft.