Rhyen Lab: Brand Identity & Packaging for a Skincare Brand

Rhyen Lab is a skincare brand built around science-backed formulas and a sensorial, human approach to beauty. The challenge was to create an identity that feels clinical enough to be trusted, yet warm and expressive enough to stand out in a crowded market.

I designed a custom wordmark with fluid, organic letterforms that echo the texture of serums and oils, paired with a bold monogram “R” for compact applications. A palette of deep olive green and soft cream keeps the brand grounded, natural and premium, while macro photography of skin and product textures reinforces the sensorial tone.

The system was applied across packaging for the Vitamin C Serum, Facial Cleanser and Moisturising Day Cream, ensuring consistency across tubes and bottles.

Deliverables: Logo & monogram · Visual identity · Color palette · Packaging design · Art direction

love the R on the serum shot

REFORMR — Pilates Studio Brand Identity

REFORMR is a self-initiated branding concept for a modern Pilates studio, built around movement, balance, and a refined visual aesthetic.

The visual identity combines bold typography, minimalist layouts, and monochromatic art direction to create a premium, contemporary brand. The project explores how a consistent visual language can translate across brand materials and advertising applications.

Scope: Logo design, visual identity, art direction, and mockup design.

Love the bold typography and minimal direction. It feels clean, modern, and premium.