Not a dashboard full of metrics one clear figure that summed up what all the automations actually added up to. That's the version of reporting that actually gets read.
→ A month of work deserves a summary someone will actually open.
Early scoring leaned too hard on page visits alone someone reading the pricing page out of curiosity got flagged as ready to buy. Rebuilt the scoring around actual answers, not just clicks.
→ A page visit is curiosity. An answer is intent. They're not the same signal.