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I am a freelance Graphic Designer and motion designer can anyone tell me how can I get freelance projects
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Creatives on Contra have earned over $150M and we are just getting started
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When does a hand-drawn logo make sense for a brand?
In this case, a Barcelona-based creative studio founded by a team with decades of combined experience approached me wanting a hand-drawn identity that would feel unexpected for a team like them, a way to signal creativity and distinction.
They came with a strong concept: the sediment at the bottom of a wine glass. What stays after everything else fades. A nod to what good work leaves behind after years of experience.
The entire identity is built on hand-drawn illustration, so the logo needed to do something different. With so much personality already living in the visuals, we went for a logotype with weight and presence, something that could anchor the brand and communicate their expertise.
The hand is still there. Just in a different form.
Do you think hand-drawn elements are being used more as a trend than as an intentional choice?
Looks super cool! Love the craft behind every branded element, from type to illustration. I believe it makes the brand very strong and consistent
employment pays for one label. independence pays for finished things.
that's the actual "generalist problem" and it has less to do with skills than everyone thinks.
@lukas margerie quit his agency job and filmed himself learning in public every single day. three months later clients were finding him, and one of those threads turned into the MagicPath role. his skills didn't change in those three months. you could suddenly watch them.
range you can't watch reads like a longer resume. range you can watch reads like a track record.
we got into all of it on UnContrad, how to package being good at many things so buyers read it as an asset. episode's live, link below.
Watch the full episode:
https://www.youtube.com/watch?v=rR1FSmULvsM
Most gaming studios by default go with loud neons, aggressive shapes, and cluttered graphics. For Thorn, I went the opposite way, pure visual restraint.
Built a clean, modern wordmark paired with a dark palette, a sharp burnt orange accent, and locked-in brand guidelines so the identity stays consistent everywhere.
You can check out the full case study here: ThornCaseStudy
Going quiet and restrained for a gaming brand is a genuinely bold call when the whole category defaults to loud neon. Did you have to talk the client into that restraint, or were they already tired of the usual aggressive gaming look?