SPEC SAMPLE — NOT CLIENT WORK This self-initiated concept demonstrates a social media content pac...

SPEC SAMPLE — NOT CLIENT WORK This self-initiated concept demonstrates a social media content pac...SPEC SAMPLE — NOT CLIENT WORK This self-initiated concept demonstrates a social media content pac...

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Desm Ali

• Sep 23

SPEC SAMPLE — NOT CLIENT WORK

This self-initiated concept demonstrates a social media content package for a fictional local coffee shop.

The goal was to create a consistent mix of promotional, product-focused, and lifestyle content that could keep the brand active and engaging on social media.

My work included:

Developing the content direction

Writing social media captions

Creating promotional post concepts

Developing calls to action

Structuring a four-week content calendar

Balancing product, lifestyle, and community-focused content

The sample demonstrates practical social media copywriting and content planning for a local consumer brand.

Copywriting Copy Strategy Digital Marketing Google Docs

Nathaniel Dada

pro

• Sep 21

Motion Graphics for a new product launch.

Motion Design Social Content Design Social Media Strategy Adobe After Effects Adobe Premiere Pro

Ajibola Owoyemi

• Sep 22

the freeze protection card is a nice touch. is this for a real app or a concept?

Oriowo Emmanuel Jesutofunmi

• Sep 21

Vitamin C Radiance — Skincare Campaign

A self-initiated luxury skincare campaign created around the concept of Vitamin C, radiance, hydration, and daily skincare rituals.

The project explores how a single skincare product can be developed into a cohesive visual campaign through different photographic compositions, editorial typography, lighting, materials, and storytelling.

Rather than repeating one product-shot formula, I developed nine individual campaign visuals, each representing a different part of the product story — from the hero product and serum texture to hydration, application, botanical inspiration, skin radiance, and the final campaign statement.

The visual direction combines warm citrus tones, translucent glass, natural light, liquid textures, editorial typography, and premium beauty photography to create a contemporary luxury skincare aesthetic.

#ArtDirection #BrandDesign #SkincareBranding #BeautyBranding #CampaignDesign #AdvertisingDesign #ProductDesign #VisualIdentity #CreativeDirection #AIArtDirection #EditorialDesign #GraphicDesign