Transform Sales Calls into Actionable Insights with n8nTransform Sales Calls into Actionable Insights with n8n
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Maria Angelica's avatar
Maria Angelica Altura
• 1d
Sales calls are goldmines of information that almost nobody actually uses.
A client was recording every discovery call but the insights just sat in transcripts — no one had time to read 30+ calls a week. Their CRM notes were whatever the rep remembered to type before moving on.
I built them a pipeline in n8n: call transcripts come in, an LLM processes each one and pulls out structured data — pain points mentioned, objections raised, buying signals, next steps, competitor names dropped. Everything lands in Google Sheets, auto-tagged and ready to filter.
No more "what did they say about pricing?" — just pull up the sheet and search.
The interesting part wasn't the AI piece. It was deciding what to extract. We went through three iterations before landing on a schema that the sales team actually used. Too much data and people stop reading it. Too little and it's not worth the workflow.
The final schema has 9 fields. That's it. And it gets checked every single day.
If you're sitting on call recordings and not feeding them into any kind of structured review process, you're leaving real signal on the table.
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