AI speeds up production by 40%. Almost nobody is budgeting for tokens. Production agencies are solving the same problem in different ways. Some treat tokens as a production cost, like equipment rental, while others simply absorb the cost. Others simply absorb them. Some pass it to the client as a metered line item. There's no industry standard yet, so agencies that aren't tracking this now may find a margin gap in six months. Is AI spending already its own line item in your estimates, or is it still hidden inside ""designer hours""?