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Most Amazon sellers misuse broad match — and it's costing them every month.
They treat it as a selling tool. It's not. It's a discovery tool.
Your only job with broad match:
→ Find converting search terms
→ Move them to exact match
→ Negate everything else
No harvest and negate system = wasted spend. Simple as that.
Broad match isn't the problem. Running it without a system is.
#AmazonPPC #AmazonAdvertising #PPCStrategy #AmazonSeller #AmazonUK
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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💡 The most profitable 30 minutes of your month? Running the reports nobody wants to open.
I've managed Amazon stores for over three years. The pattern is always the same: sellers track sales and PPC, but ignore the reports where money quietly leaks.
Here's the 5-point audit I run for every client, every 30 days:
Reimbursement Report – Amazon owes you for lost or damaged inventory. Claim it.
Stranded Inventory – unsellable stock still bills storage fees. Fix or remove it.
FBA Fee Preview – dimension errors overcharge you daily. Correct them.
Return Reasons by SKU – your customers are telling you what to fix. Listen.
Inventory Age Report – old stock drains cash. Cut it loose before it costs more.
Time required: 30 minutes. Tools: just Seller Central.
This routine has recovered anywhere from $200 to $2,000+ in a single sitting. No new products. No extra ads. Just plugging leaks that were already there.
The sellers who build this habit stop bleeding money and start compounding their margins. The ones who skip it stay busy and wonder where their profit went.
Which of these five reports will you check this week? And which one have you been avoiding? Let's talk. 👇
#AmazonFBA #ProfitRecovery #FBAAudit #EcommerceTips #AmazonSeller #BusinessHealth
💡 The most profitable 30 minutes of your month? Running the five reports nobody wants to open.
I've managed Amazon stores for over three years. The pattern is always the same: sellers focus on sales and PPC, but ignore the reports where money quietly leaks.
Here's the 5-point audit I run for every client, every 30 days:
Reimbursement Report – Amazon owes you for lost or damaged inventory. Claim it.
Stranded Inventory – unsellable stock still bills storage fees. Fix or remove it.
FBA Fee Preview – dimension errors overcharge you daily. Correct them.
Return Reasons by SKU – your customers are telling you what to fix. Listen.
Inventory Age Report – old stock drains cash. Cut it loose before it costs more.
Time required: 30 minutes. Tools: just Seller Central.
This routine has recovered anywhere from $200 to $2,000+ in a single sitting. No new products. No extra ads. Just plugging leaks that were already there.
The sellers who build this habit stop bleeding money and start compounding their margins. The ones who skip it stay busy and wonder where their profit went.
Which of these five reports will you check this week? And which one have you been avoiding? Let's talk. 👇
#AmazonFBA #ProfitRecovery #FBAAudit #EcommerceTips #AmazonSeller #BusinessHealth
Three quick checks for a small-business website:
On a phone, can a visitor tell what you do in five seconds?
Is the next step to contact you obvious without scrolling or hunting?
Does the inquiry form work end to end?
I just opened a 48-hour written website conversion audit for owners who want a prioritized fix list before paying for a full rebuild. It is $295, fully async, and includes annotated screenshots plus a recorded walkthrough: https://contra.com/s/kBoWYYUA-48-hour-website-conversion-audit
The Greenline project on my profile is original demonstration work, not a client case study.
contra.com
48-Hour Website Conversion Audit by Keith Langstaff
Read more about 48-Hour Website Conversion Audit by Keith Langstaff on Contra.