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Visual Identity - Jomo
Is a space dedicated to photography, fashion, and artistic expression, created for people, ideas, and different forms of creativity to coexist in the same environment.
https://www.behance.net/gallery/254092593/Visual-Identity-Jomo
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Exploring two identity directions for Lumena Practice—a proactive healthcare brand designed to make care feel personal, clear, and achievable.
Both directions combine wellness with forward movement, but communicate the idea differently:
A — A minimal four-petal symbol that feels calm, modern, and expansive.
B — A softer floral mark with a subtle healthcare cross, creating a more immediate connection between human wellness and clinical care.
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B for me. The healthcare cross adds instant clarity while still feeling warm.
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A looks Good
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