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I had an incredible dream that got me thinking about the future of creative technology. In the dream, someone from the technology industry approached me to test their experimental Brain-Computer Interface (BCI) software. They connected me to a computer using wires and sensors, allowing me to create original artwork using only my thoughts—without AI image generation, a drawing tablet, or even using my hands. The experience was fascinating, and the dream even showed me sharing a demonstration reel of the experiment on LinkedIn. What struck me most was the possibility of translating human imagination directly into digital art through brain-computer technology. Although this was only a dream, it left me wondering how far this technology could eventually go and what it might mean for artists, filmmakers, and digital creators. Imagine a future where the creative vision begins in the mind and can be brought to life on screen through thought alone. What possibilities do you see for brain-computer interfaces in the future of art and filmmaking?
The network for creativity
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I woke up with an idea today.
After working with Design Systems for a couple of years, I've often used Claude to scale and refine components. But today, I wanted to try an experiment: What if Claude handled the foundations, documentation, components, and variables?
I want to see exactly how much of the Design System creation process AI can accurately handle, and where the human touch remains fundamentally necessary.
Would you like to see how this process unfolds?
Curious to see your process because this combo (Claude + Figma) is next level 👌.
What I can tell from my experience on a daily basis dealing with DS is that if you know to articulate really well your ideas/thoughts, then the sky is your limit!
I love experimenting with new tools that can make the creative process a little more interesting. This time, I decided to put @Recraft to the test with one of my own logo sketches.
I’m genuinely impressed with how it interpreted the original idea and developed it into a more refined visual direction.
But the most mind-blowing part? With just one click, I could download the entire logo package, including SVG and PNG files, along with a brand guideline. Everything in one go!
I particularly like the potential this brings to early-stage ideation. Being able to explore visual directions, experiment with variations, and get quick feedback without losing the essence of the original concept is incredibly useful.
I'm seeing some promising possibilities here. Always exciting to discover tools that can complement the way we think, sketch, and develop ideas as designers.
AI can generate a thousand ideas in seconds. But can it tell which one is worth remembering?
That's a question I keep coming back to as a designer.
So I decided to explore it through Naad — a limited-edition coffee series built around the intersection of AI and human creativity.
Every blend was co-created with AI, from flavour exploration and naming to visual direction, then refined through human intuition, storytelling and design.
And that's where things got interesting.
Some ideas looked beautiful but lacked meaning. Others had potential but needed a different perspective. The real creative process was in questioning, selecting, rejecting and rebuilding until everything felt right.
The result isn't simply an AI-designed brand. It's a collaboration: precision from the machine, emotion from the human.
Here's a closer look at the concept, visual identity and packaging.
Because generating ideas is easy. Knowing which ones deserve to exist is still a creative decision.
I'd love to know: As AI becomes better at generating, will a designer's greatest value lie in what they create, or in what they choose not to create?
