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š Want to Launch or Grow Your Newsletter?
Whether you're starting from scratch or struggling to grow your audience, I can help you build, design, and scale your newsletter on Substack or Beehiiv.
I've grown my own newsletter to 200,000+ subscribers in just 6 months, and now I'm helping creators, entrepreneurs, and businesses do the same.
āØ Professional newsletter design
š Organic audience growth strategies
āļø Content planning and engagement
š° Newsletter monetization
āļø Setup, automation, and optimization
Your ideas deserve a bigger audience. Let's grow together!
š© Message me on Contra to get started.
#NewsletterGrowth #Substack #Beehiiv #EmailMarketing #NewsletterDesign
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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After making my first $1K on @contra, I just hit the top 1% of creatives.
Want a higher visibility score?
ā¢ Complete your profile
ā¢ Add 3+ strong projects
ā¢ Add 2+ services
ā¢ Get client recommendations
ā¢ Stay active and responsive
ā¢ Keep your work fresh
Donāt just create a profile and wait for clients.
Build it. Stay active. Get seen.
Well deserved! Reaching the top 1% on Contra takes real effort. These tips are super helpful for anyone looking to grow. Congratulations and keep crushing it!
on Saturday i got to speak on social media & content strategy at my first IRL event š„¹
i'm still processing all the emotions but it was amazing to speak at The Retreat by FWDHer.
in my session i talked to the women founders about building a content strategy you can actually sustain.
we went through an exercise to help them ideate content ideas by starting with a "thesis" that helps ground their useful content & then commit to a repeatable practice rhythm
then we moved on to how to execute that useful content using different production levels in mind:
š±high effort: think an edited video or designed carousel)
š±medium effort: think a one-take video, repurposed video, picture carousel/photo dump or text or graphic photo + caption)
š±low effort: think photo with caption, short text post or simple story)
your content shouldn't be built on high-effort posts alone. a mix of effort levels and repurposing is what keeps it sustainable.
the takeaway i left them with: you don't need to post every day. you need one idea, three ways to use it (teach, prove, invite), and a rhythm you can return to when the week gets busy.
this was my first time speaking/teaching like this IRL, and it reinforced what i believe about content: it works best as a practice, not a pressure. š»
if you're planning a retreat, workshop, or event and want a speaker on social media & content strategy, i'd love to talk.
and if you're a founder or brand that needs a strategist to build a content practice you can actually sustain, you can book time with me here: https://contra.com/s/m6ZFFBev-the-consult-a-single-strategy-session
Indie Lee ā Welcome Email Strategy & Redesign
Overview
A speculative email strategy and redesign project for Indie Lee, created to practice customer research, email strategy, copywriting, and email design for a beauty/skincare brand.
The Challenge
The original welcome email strongly emphasized the first-order discount and encouraged subscribers to shop.
I identified a potential customer barrier:
āWhat should I buy, and how do I know what's right for my skin?ā
My Strategy
I redesigned the email around a more customer-focused journey:
Customer problem ā Personalized guidance ā Trust ā Social proof ā Offer
What I Changed
Added messaging around product-selection uncertainty.
Introduced personalized skincare consultation as a solution.
Strengthened the customer-focused messaging.
Added founder storytelling to build trust.
Added social proof around customer desires such as hydration and glow.
Kept the 30% first-order offer as a conversion incentive.
Reorganized the email to create a clearer path toward purchase.
Speculative concept created for portfolio purposes. Not affiliated with Indie Lee.
Starting from the new subscriber's question is a smart way to frame the welcome email.