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With nearly 17 years of experience in retail and franchising, I have developed strong expertise in commercial management, business operations and multi-unit retail management.
Throughout my career, I participated in the opening of six stores, coordinating operational processes, team development, sales activities and customer experience.
As an Imaginarium franchisee, I managed multiple retail locations, served on the Franchisee Council and received the Best Store award within the franchise network.
My experience combines commercial strategy, operational planning, stakeholder relationships and team leadership, with a focus on efficient operations and business performance.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Related posts
Portfolio Case Study → Social Media Management
For this demonstration project, I focused on how I would manage a brand's social media presence from planning to publishing.
The challenge
Posting consistently can become difficult when there isn't a clear system behind the content.
My approach
I structured the process around:
→ Monthly content planning
→ Content calendar
→ Platform-specific content
→ Caption and copywriting
→ Scheduling
→ Engagement
→ Performance review
The goal was to create a system where content isn't planned one post at a time, but as part of a bigger monthly strategy.
Key takeaway
Good social media management isn't just about keeping an account active.
It's about having a system that keeps the content organized, consistent, and connected to the business goal.
Exactly. Having a clear system makes consistent content much easier to manage.
Canadian Ink Studios: Digital Experience & Ecommerce Transformation.
