📊 Email Marketing Analytics Dashboard & Automation Strategy This project demonstrates my ability to combine Email Marketing, Marketing Analytics, and AI-assisted campaign planning into actionable business insights. The dashboard visualizes key email marketing metrics, including: Open Rate Click-Through Rate (CTR) Conversion Rate Revenue Attribution Unsubscribe Rate

Campaign Performance Trends Rather than simply displaying metrics, the dashboard is designed to help businesses understand what happened, why it happened, and what actions should be taken to improve future campaigns. Alongside the analytics dashboard, I designed customer journey email flows including: ✅ Order Confirmation ⭐ Review Request 🔄 Re-engagement Campaign

This work reflects the type of analysis many companies look for when evaluating email campaign performance and customer engagement. It also demonstrates the ability to review AI-assisted marketing outputs, interpret campaign data, and recommend optimization strategies based on measurable results.