A brand built to be seen. For Pivox, a digital signage brand, I developed a visual identity focused on clarity, technology and strong visual presence. The logo combines a clean wordmark with a distinctive monogram that can work independently across digital applications, from favicons and interfaces to large-format signage. The visual system keeps things minimal and structured, allowing the technology and content to remain at the center while still giving the brand a recognizable character. For me, the goal was not to make the brand look “techy” just for the sake of it, but to create an identity that feels modern, confident and scalable across different environments.