Koparo Clean — Brand Identity Refresh & Packaging Redesign

Koparo Clean is an eco-friendly brand delivering non-toxic, plant-based home cleaning and hygiene products. To support their growth and appeal to environmentally conscious, modern consumers, we designed a fresh identity and custom packaging strategy that blends minimal aesthetics with functional utility.

The Goal Craft a unified visual language and packaging system that communicates purity, eco-friendliness, and trust, setting Koparo apart on crowded retail and e-commerce shelves.

What Was Delivered

Identity & Logo System: Designed a custom wordmark featuring an integrated stylized 'K' and leaf logomark that doubles as an emblem for growth and sustainability.

Packaging Design & Architecture: Engineered custom bottle shapes tailored for product utility, sleek rectangular bottles for handwashes to maximize shelf space, ergonomic handle jugs for liquid detergents, and clean cylindrical bottles for all-purpose sprays.

Visual Hierarchy & Labeling: Established a clean sans-serif typography system, product-benefit iconography (non-toxic, eco-friendly, pet-safe), and category-specific color coding for immediate product identification.

The Result 

A modern, vibrant, and sustainable brand system that balances consumer usability with a premium, eco-friendly shelf presence.