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BOREAL is a premium embroidery and streetwear brand built around a distinctive owl mascot that represents creativity, precision, and craftsmanship.
This project showcases the complete brand identity, including the mascot design, logo, merchandise mockups, packaging, social media assets, and web UI concepts, all crafted with a modern luxury aesthetic.
š Check out the full project here: https://www.recraft.ai/project/82c5690d-36cb-4097-90a0-f267fef37b89
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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MĆL THE SEAL ā Remote Work Solutions for Tired Creative People
Meet Mel: a sleepy harbor seal built from lavender raff, client revisions, lofi beats, low battery mode, and tiny wins.
What started as a small painting of a seal with cosmic eyes became a full mascot-led brand world. I developed Melās personality, origin story, visual identity, comic series, emotional language, packaging, merch, stickers, social content, and a card game for freelancers surviving the workday.
The goal was to create more than a cute mascot. Mel needed to feel like the same character everywhere: in a comic panel, on a coffee cup, inside a sticker pack, on a hoodie, and in a tiny animated moment of client-revision panic.
Built with Recraft Studio:
Character exploration, reference-image workflows, V4.1 Vector identity studies, packaging and merchandise applications, social assets, storyboards, and image-to-video experiments.
Always tired. Often late. Still shows up.
Full Case Study: https://www.recraft.ai/project/2a11d3ab-1851-4c5e-b259-3e3a54b46633
My loom is in the comments.
This character represents my turbulent introvert soul!!!I like it very much!!!Are you planning to make it as a telegram sticker? If yes, I'm willing to buy it!
Meet Lil A š¼, a mascot for a creative studio built to make brands harder to forget.
Lil A is a soft angel from a surreal world where angels stand for the anti-boring. Their job is to enter the ordinary world and make it other. They show up when an idea feels too normal, too flat, or too easy to ignore. They turn ordinary objects, simple messages, and unfinished ideas into visual moments people remember.
The project shows how a studio mascot can live across identity, posters, stickers, social formats, and motion while keeping the same character and mood
And yeah, this is our entry for the Contra Ć Recraft competition.
Project link: https://www.recraft.ai/project/0145727e-1747-455e-8289-089e14795a13
Wow, Such a cool mascot! Love Lil A
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