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BOREAL is a premium embroidery and streetwear brand built around a distinctive owl mascot that represents creativity, precision, and craftsmanship.
This project showcases the complete brand identity, including the mascot design, logo, merchandise mockups, packaging, social media assets, and web UI concepts, all crafted with a modern luxury aesthetic.
š Check out the full project here: https://www.recraft.ai/project/82c5690d-36cb-4097-90a0-f267fef37b89
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Fillerkosm Brand Identity
Fillerkosm is a brand identity project built at the intersection of science, beauty and precision.
The creative process started from the meaning behind the name itself:Ā FillerkosmĀ combines the world of aesthetic medicine withĀ kosmos, the Greek idea of order and harmony. From there, I explored visual references connected to chemistry, space and refined beauty, with the goal of creating an identity that could feel technical, authoritative and premium without becoming cold or overly clinical.
The logo was developed as a direct extension of this concept. Two elliptical forms move through the wordmark like planetary orbits, while the circular elements at their extremities also suggest a molecular structure. The result creates a deliberate duality between the scientific precision of aesthetic medicine and the broader idea of harmony, balance and universal beauty.
Rather than designing a logo in isolation, the objective was to build a coherent visual language capable of expressing reliability, innovation and elegance across every brand touchpoint.
Monochrome with that one soft pink moment in the last shot. Really restrained.
Branding v4 for Virtuoso
This design evolution, made an impact to the brand growth's by:
- Webflow to Framer migration of 150+ static pages and 500+ CMS
- Increasing website conversions
- Having consistent brand presence across digital mediums
- Increase brand awareness
Amazing!
A logo is just the front door, not the entire house.
Too many founders invest in a clean logo mark and wonder why their brand still feels disjointed. Real recognition happens when every single piece of your identity works together as one unified system.
Here is what actually makes up a complete brand system:
ā¢ Typography: Custom font pairings that establish your tone and bring consistency.
ā¢ Color: A tailored palette that evokes the right emotion and sticks in memory.
ā¢ Imagery: Photography and graphics that tell your story with personality.
ā¢ Layout: Balanced spacing and structure that guide the eye and build trust.
ā¢ Voice: The exact words and messaging style that shape how people feel about you.
ā¢ Applications: Clean execution across web screens, product packaging, and merch.
Stop thinking about just the mark. Build the complete system, and the credibility will follow.
Great branding kit it's so vibrant and attractive ššš„š„