Designing AICHA Bridal Store: Facade Lighting as Brand IdentityDesigning AICHA Bridal Store: Facade Lighting as Brand Identity
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Dhia Lachraf
• Mar 25
Excited to share my latest project: AICHA Bridal Store – Facade Design ✨
In this concept, I explored how lighting can go beyond functionality to become a key architectural element in shaping identity and emotion. The facade is designed to create a soft, elegant presence through a pastel color palette, diffused illumination, and transparent display windows that highlight the dresses as the main visual focus.
The goal was to design more than just a storefront—an experience that attracts, engages, and enhances the perception of the brand. By carefully balancing ambient glow, accent lighting, and visual hierarchy, the façade guides the eye from the signage to the display and into the entrance.
I’d love to hear your thoughts and feedback!
freelancerlifearchitecturedesign3D Rendering3D ModelingArchicadD5 RenderRhino 3Dd5renderArchitecture & Interior Design
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