I managed Google Ads campaigns for a car rental business in Florida with the goal of generating qualified booking enquiries and phone calls.

The main challenge was attracting high intent customers while controlling cost per lead in a competitive market. I structured the campaigns around local and service based search terms, optimized location targeting, and used call focused ad copy to capture immediate demand.

Conversion tracking was set up to measure real enquiries, and ongoing optimization focused on search term filtering, bid adjustments, and improving lead quality. The result was a steady flow of enquiries at a controlled cost per conversion.