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21+ years in B2B sales taught me this: clear value moves buyers.
Today, I bring that same sales mindset to copywriting—understanding the buyer, addressing what holds them back, and giving them a clear reason to act.
Excited to share my journey and practical sales-copywriting insights here on Contra.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Developed a high-end promo visual presentation for a luxury lipstick collection. The main objective was to showcase product shades and texture while pairing them with compelling, emotion-driven product descriptions designed to drive engagement and visual appeal.
Scope of Work & Strategy
Persuasive Copywriting: Authored elegant, benefit-focused messaging highlighting formula quality, skin versatility, and confidence.
Visual Styling & Art Direction: Curated a sophisticated color story using deep burgundy and soft rose silk textures to communicate luxury.
Content Presentation: Structured high-impact visual slides featuring real-life shade swatches and textured product shots.
Congratulation, your work, consistency and efforts got you this far. Proud of you ma.
Message to every business owner..
A business can lose customers before they ever speak to you.
Sometimes, the problem isn’t the product.
It’s the website.
A confusing layout.
A poor mobile experience.
Slow pages.
No clear call-to-action.
Or simply a website that doesn’t communicate the value of the business.
That’s why I don’t build websites just to “have a website.”
I build digital experiences that help businesses look credible, communicate clearly, and give potential customers a reason to take action.
I’ve opened my Business Website Development service on Contra for businesses ready to build or improve their online presence.
If your website needs to work for your business, not just exist online, this is for you.
View the service on Contra:
https://contra.com/s/l3FePL3X-business-website-development
#WebDeveloper #WebDevelopment #BusinessGrowth #WebsiteDevelopment #FullStackDeveloper
contra.com
Business Website Development by Grace Abuachi
Read more about Business Website Development by Grace Abuachi on Contra.
So true. Most people think their product isn't selling but really it's just that the website isn't doing its job. Great point.
𝗜 𝗿𝗲𝗯𝗿𝗮𝗻𝗱𝗲𝗱 𝘁𝗵𝗲 𝗺𝗼𝘀𝘁 𝗯𝗼𝗿𝗶𝗻𝗴 𝗼𝗯𝗷𝗲𝗰𝘁 𝗶𝗻 𝗺𝘆 𝗵𝗼𝘂𝘀𝗲.
𝗔 𝗯𝗿𝗼𝗼𝗺.
Just an old broom standing in the corner, doing a job nobody ever stops to notice.
I gave it a face.
Then three moods to go with it.
Fierce while it's working the corners.
Alert, like it's watching for dust before dust even shows up.
Calm once the room's done.
Same bristles. Same handle. Same job it's done for years. Nothing about the broom changed.
What changed is how it makes you feel looking at it.
𝗕𝗿𝗮𝗻𝗱𝗶𝗻𝗴 𝗶𝘀𝗻'𝘁 𝗳𝗼𝗿 𝘁𝗵𝗲 𝗽𝗿𝗼𝗱𝘂𝗰𝘁𝘀 𝗽𝗲𝗼𝗽𝗹𝗲 𝗮𝗹𝗿𝗲𝗮𝗱𝘆 𝗹𝗼𝘃𝗲. 𝗜𝘁'𝘀 𝗳𝗼𝗿 𝘁𝗵𝗲 𝗼𝗻𝗲𝘀 𝗻𝗼𝗯𝗼𝗱𝘆'𝘀 𝗹𝗼𝗼𝗸𝗶𝗻𝗴 𝗮𝘁.
If a broom can carry personality, your product can too.
The category was never the limit. The attention was.
Founders, marketers, drop your product category in the comments.
I'll reply to every single one with a free idea to make it more engaging.
#Branding #GraphicDesign #BrandIdentity #Rebranding #PersonalBranding
