Hello, I’m Marcela Ottilia I’m a Creative Director based in Madrid with 12+ years of experience h...

Hello, I’m Marcela Ottilia I’m a Creative Director based in Madrid with 12+ years of experience h...Hello, I’m Marcela Ottilia I’m a Creative Director based in Madrid with 12+ years of experience h...

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Marcela Ottilia

• Jul 29

Hello, I’m Marcela Ottilia I’m a Creative Director based in Madrid with 12+ years of experience helping television productions, brands and creative teams turn complex ideas into clear, memorable visual worlds.

I specialize in pitch decks, brand presentations, visual concepts and storytelling-led design.

Here I’ll share the ideas, processes and visual decisions behind my work.

creativedirection visualstorytelling pitchdeckdesign

tooba Iftikhar

• Sep 22

☕ GroundWork — Good Coffee, Higher Energy. 🎨 Brand Identity · 📱 UI/UX · 📦 Packaging A modern coffee brand built around energy, creativity, and momentum. ⚡ 💡 The Idea I wanted to create a coffee brand that feels as energetic as the first cup of the day.

🎨 Visual Direction 🖤 Charcoal — premium foundation 💜 Electric Violet — creativity 💚 Neon Lime — energy & freshness 📱 Digital Experience

A clean mobile ordering experience designed to make getting coffee simple, fast, and engaging.

☕ Brand Experience

I extended the identity across cups, caps, totes, packaging, and storefronts — creating one consistent visual system.

✨ The Result A bold coffee identity that connects digital + physical experiences under one idea: Good Coffee, Higher Energy. ⚡ What’s your first impression of GroundWork? 👀☕

Shani Tiwari

• Sep 22

I personally don't like the colors intensity or shade

Sam Stoof

pro

• Sep 21

Brand Identity delivered by paper.

Completed work

Brand Design Logo Design Creative Design Adobe Illustrator Adobe Photoshop Figma

Nilkanth Devani

pro

• Sep 22

Love it🙌

Mikael França

• Sep 22

Built a new Webflow site for Tangível, a UX studio in Portugal.

20+ years, 60+ specialists, 380+ projects. Research, design systems, accessibility, product strategy. Finance, energy, telco, government.

The site had to hold all of that without feeling like a brochure. I developed it in Webflow so they can keep publishing cases and services themselves.

Live: tangivel.com

Completed work