Hello, I’m Marcela Ottilia I’m a Creative Director based in Madrid with 12+ years of experience h...Hello, I’m Marcela Ottilia I’m a Creative Director based in Madrid with 12+ years of experience h...
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Hello, I’m Marcela Ottilia
I’m a Creative Director based in Madrid with 12+ years of experience helping television productions, brands and creative teams turn complex ideas into clear, memorable visual worlds.
I specialize in pitch decks, brand presentations, visual concepts and storytelling-led design.
Here I’ll share the ideas, processes and visual decisions behind my work.
I designed a series of editorial-inspired layouts for a fictional typography event and workshop focused on the history of type.
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We designed the visual identity for an early-stage studio that helps AI companies adapt one product story for different audiences and channels.
Its positioning was already defined. Our job was to make it visible.
The organizing idea was refraction: one source opening into multiple expressions.
Rays expand from a shared point. Color fields stretch, compress and change direction, which gives a still image a sense of movement.
If your brand needs a lot of variety, decide first what every variation stays connected to.
✨ FROM BASIC TO PREMIUM — A Creative Design Transformation.
Great design is more than just visuals; it's about creating clarity, impact, and a memorable experience.
This project showcases the transformation of five business-focused social media graphics into modern, premium designs using professional visual hierarchy, refined typography, balanced colors, and modern UI/UX principles.
My goal was to turn ordinary promotional graphics into visually engaging designs that communicate value and capture attention.
Design is not just what you see. It's how effectively it communicates.