For Aelia, I was responsible for developing the brand strategy, visual identity, packaging design, and the overall creative direction of the project. My goal was to transform the founder’s unique perspective as a pilot into a distinctive brand experience, creating a clear connection between skincare, travel, and life at high altitudes.

The project began with defining the brand positioning and core narrative, which guided every design decision that followed. I created a visual identity inspired by freedom, protection, and elevation, expressed through a custom symbol, a carefully crafted color system, and a modern aesthetic designed to resonate with frequent travelers and modern explorers. The packaging was designed to reinforce this story, featuring a distinctive circular cut-out that references both the sun and an airplane window, creating a memorable and meaningful brand asset.

By aligning strategy, identity, and packaging under a single concept, I helped build a cohesive brand that feels premium, functional, and emotionally connected to its audience.

I love your use of color and composition here.

Family Yoga Studio — Hero Section Design

A landing page concept designed for a family-focused yoga studio. The goal was to create a calm, welcoming first impression while maintaining a clear visual hierarchy and intuitive user experience.

Goal

Design a hero section that communicates the studio's atmosphere, establishes trust, and encourages visitors to take action without overwhelming them with information.

Design Approach

• Clean and minimal layout focused on readability and clarity

• Strong visual hierarchy that guides attention from the headline to the primary call-to-action

• Custom image masking and typography to create a distinctive brand presence

• Carefully balanced supporting visuals that reinforce the message without competing for attention

Outcome

The result is a modern, aesthetically balanced hero section that highlights the studio's identity while making it easy for potential clients to explore classes and get in touch.

Tools

Figma

Keywords

#WebDesign #UIUXDesign #LandingPage #HeroSection #WellnessDesign #YogaStudio #MinimalDesign #Figma #ProductDesign

What I find interesting about hero sections is that users decide within seconds whether a product feels right for them.

Creating a sense of trust, clarity, and calm while still encouraging action is much harder than it looks. Nicely thought through 👏