They called us for a label. We delivered a scalable system. Grünit is a family business that makes eggs, honey and walnuts on their own farm. They called us to redesign a single package. A clear, contained job. But the more we got to know them, the more we saw it. The warmth this family puts into the work on the farm wasn't reaching the shelf. And one label was never going to transmit that. Grünit needed a language of its own. So we designed the label in the scope, but built to scale across the whole line, so eggs, honey, walnuts and whatever comes next all speak the same family voice. More than the brief asked for? Yes. We did it because we connected with who they are. At Bong we work prioritizing scalability and message. Grünit gave us a fun, different project. We gave them a system. It was a pleasure. 🥚

Cute!